Rant7 min read
The Agency Death Spiral
You are currently writing checks to people who are laughing at you behind your back while they figure out which expensive lunch spot they are going to visit on your dime today.
Blog
Unfiltered takes on branding, agencies, AI, and the future of business.
Rant6 min read
The Creative Ego Problem
The design world is currently suffering from a massive collective nervous breakdown because they have finally realized that they are not as special as they thought they were.
Rant9 min read
Personal Branding Is a Waste of Breath
The internet has turned into a giant mental asylum where everyone is screaming for attention while they have absolutely nothing to say.
Rant8 min read
The Trap of Authenticity
The word authenticity has been beaten to death by marketers until it has lost all meaning. It has become a code word for a specific kind of performative vulnerability.
Rant9 min read
Design Is No Longer a Gatekeeper Industry
The design industry has spent the last fifty years building a fortress around the idea of visual communication to make sure that nobody could enter without paying a massive toll.
Rant9 min read
The Data Delusion
Every company on the planet is currently obsessed with collecting data as if it were a magical substance that will automatically solve all of their problems.
Rant9 min read
The Noise of the Dead Internet
The internet has become a massive landfill of synthetic garbage that is slowly choking the life out of every platform we once cared about.
Rant10 min read
The Prompt Engineering Grift
There is a new class of digital snake oil salesmen who have emerged in the last two years and they call themselves prompt engineers.
Rant11 min read
The Hypocrisy of AI Ethics
Every time I hear a CEO or a high priced consultant start talking about the ethics of artificial intelligence I want to put my head through a wall.
Rant11 min read
The Necessity of Speed
The most dangerous thing you can be in the modern economy is slow. We are living in a world where the traditional timeline of business has been completely vaporized.
Rant10 min read
The Niche Obsession Is a Mental Illness
Every single self proclaimed marketing expert has spent the last decade telling you that you have to pick a niche if you want to survive.
Rant10 min read
Your Marketing Funnel Is a Piece of Fiction
The marketing funnel is a fairy tale that people in suits tell each other so they can sleep at night.