Free ROI Calculator
Know exactly what your marketing is returning. Input your marketing spend, revenue generated, time period, and customer count to calculate ROI percentage, cost per acquisition, and break-even analysis.
Step 1
Enter your marketing spend and revenue.
Step 2
Add time period and customers acquired.
Step 3
Get ROI, CPA, and break-even metrics.
Calculate Your Marketing ROI
Enter your marketing numbers below to get a full breakdown of your return on investment.
Frequently Asked Questions
How is marketing ROI calculated?
Marketing ROI = ((Revenue - Marketing Spend) / Marketing Spend) x 100. An ROI of 200% means you earned $2 for every $1 spent. A positive ROI means your marketing is profitable; negative means you are spending more than you are earning.
What is a good marketing ROI?
A 5:1 ratio (or 400% ROI) is considered strong for most businesses. A 10:1 ratio is exceptional. Anything below 2:1 may not be profitable after accounting for overhead costs. However, benchmarks vary significantly by industry.
What is cost per acquisition (CPA)?
Cost Per Acquisition (CPA) is the total marketing spend divided by the number of customers acquired. It tells you how much it costs to acquire one customer. Lower CPA means more efficient marketing, but always consider customer lifetime value alongside CPA.
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Made by a Human. Not a faceless company.
Built by Shashank — brand strategist, founder, and the person behind Brandeey. @istupidpreneur