Founders
The homepage sounds weaker than the sales call, and the offer keeps changing because the underlying positioning is loose.
Referral partner kit
Recommend The Brand Engine without sounding like an affiliate billboard.
This page gives partners a clean angle, proof points, and ready-to-edit copy. Use your Gumroad affiliate link for credit; Brandeey keeps tracking and buyer follow-up automated through the course funnel.
Who to send it to
Good referrals already feel the pain.
The strongest buyers are founders, freelancers, designers, marketers, and consultants who are tired of explaining the same brand problem live because their assets cannot carry the sale alone.
Freelancers
They want to sell strategy, not only execution, but need a sharper method for pricing and explaining the work.
Designers
Clients keep treating brand work like decoration because the commercial strategy is not named clearly enough.
Marketers
Campaigns are doing too much rescue work because the brand promise, proof, and buyer story are not aligned.
Copy blocks
Use these as a starting point.
Replace the bracketed line with your own observation. Your own example will convert better than polished generic copy.
Email intro
I thought of you because [specific brand problem]. The Brand Engine is useful if you want the brand to stop being a recurring argument and become a working set of decisions: audience, problem, positioning, proof, voice, touchpoints, and a 90-day plan. Use my Gumroad link here: [your affiliate link].
LinkedIn post
Most brand advice makes founders feel smarter for ten minutes and changes nothing. The useful work is deciding who the brand is for, what pain it names, what proof it can show, and what to say when the buyer is comparing options. The Brand Engine is built for that repair path: [your affiliate link].
Short DM
You might like The Brand Engine. It is not a logo course. It is a practical brand strategy system for fixing positioning, proof, voice, and the 90-day execution plan. Here is the link: [your affiliate link].
Buyer filter
Send people to the course when they have a real brand decision to make. Send them to the free microcourses first if they are still browsing the topic.