Brandeey The Brand Engine

Pricing

Use Pricing as a Positioning Signal

From treating price as a number to using price as a signal of category, confidence, and value.

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12 min read 5 lessons 1 micro-win

Course brief

Read the setup first. Unlock the working lessons when you are ready.

From treating price as a number to using price as a signal of category, confidence, and value. The goal is not passive reading. The goal is one useful brand decision you can make today.

First lesson

Identify the category signal

Price tells buyers what kind of option they are looking at before the sales call begins.

Lesson path

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  1. 01
    Identify the category signal The Price Category Cue
  2. 02
    Name the value unit The Value Unit
  3. 03
    Show the cost of cheap The Cheap Alternative Cost
  4. 04
    Add price confidence The Confidence Conditions
  5. 05
    Repair the page around price The Price Support Stack